Here's an omni-channel e-com firm that spent less on ads but saw sales spike

Vijayakumar Pitchiah

Among a handful of legacy e-commerce firms that used omni-channel strategy and managed to scale up despite being in a niche segment, ....

17 February, 2016

Ferns N Petals wants to pivot from flower delivery to gifting destination

Sonam Gulati

Ferns N Petals Pvt Ltd is one of the early movers in its space, both online and offline. The e-commerce unit of the flower delivery ....

14 September, 2012

COD A Painful Necessity For Indian E-com Players

Anand Rai & Aashish Bhinde

Cash on delivery (COD) props up as a hot topic of discussion in any forum where we find two or more executives from Indian e-commerce ....

1 May, 2012