New-age marketing is turning customers omni-curious

KT Prasad

Customers today are tough to please and even tougher to retain. While they keep seeking digital technologies and devices at all ....

19 April, 2018

New consumer protection law will compel e-commerce firms to focus on transparency

Roma Priya

The e-commerce sector has transformed the way business is done in India, with its value expected to cross $50 billion by the end ....

26 March, 2018

The First-mover Advantage Myth

Barney Jopson

Whether it's toothpaste or bleach, skin cream or detergent, the ways a gooey liquid can be engineered, packaged, purchased and ....

6 March, 2012