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ShopClues appoints former Zopper, Reliance execs to lead marketing, HR

E-commerce firm ShopClues has appointed Zopper executive Harneet Singh as vice president of marketing and Reliance executive Babu Vittal as head of human resources, a statement issued by the firm said.

"Both of them come with solid experience in their respective fields and we look forward to the positive impact of their leadership, dynamism and proven abilities in scaling our business growth," Radhika Aggarwal, co-founder and chief business officer of Shopclues said in the press note.

Singh was previously chief business officer at Zopper, a hyperlocal marketplace for electronics, where he handled marketing strategy and brand building across channels covering online, offline, mobile, digital and strategic alliance partnerships. He has also previously worked with Domino's Pizza India as senior vice president of marketing.

"I will be looking at further scaling the business through right consumer connect, innovative marketing solutions and aligning marketing with the path to profitability," said Singh.

Prior to joining ShopClues, Vittal led the HR department at Reliance Communications, and prior to that, he was senior director of HR at Flipkart where he oversaw compensation and benefits, performance management and organization design.

ShopClues has till date raised an estimated $200 million from investors including Singapore sovereign wealth fund GIC, Tiger Global Management, Nexus Venture Partners and Helion Venture Partners.

In its last funding round, ShopClues entered the exclusive unicorn club, having touched a valuation of $1 billion. It raised an undisclosed amount in a Series E funding round led by Singapore's sovereign wealth fund GIC, with participation from existing investors Tiger Global Management and Nexus Venture Partners.

The Gurgaon-based company claims to have clocked about 100 million monthly visits on its website. The platform has listed over five crore products and five lakh merchants.

In October last year, the company acquired two startups to enhance its support for merchants on its marketplace platform.

In July 2016, ShopClues had made its first acquisition when it bought payments firm Momoe in a part-cash, part-stock transaction.

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