Asus Zenfone 3 Deluxe, Zenfone 3 Ultra go on sale in India
Taiwanese handset maker Asus said its smartphones Zenfone 3 Deluxe and Zenfone 3 Ultra are now available in India. The Asus Zenfone 3 series was unveiled at an event in New Delhi in August 2016.
Zenfone 3 Deluxe with Qualcomm Snapdragon 821 processor and Qualcomm Snapdragon 820 processor are priced at Rs 62,999 and Rs 49,999, respectively. The smartphone is available in two colorsâ€“Glacier Silver and Sand Gold. Zenfone 3 Ultra is priced at Rs 49,999.
"With Zenfone 3 Deluxe and Zenfone 3 Ultra, we aim at revolutionising the smartphone space in India. These smartphones seamlessly combine high-end features in a luxurious form factor," Peter Chang, region head â€“ South Asia and country manage, Asus India, said in a statement.
Asus claims Zenfone 3 Deluxe is the world's first all-metal smartphone. The device is powered by 6GB RAM and features 5.7-inch Super-AMOLED full-HD display. It offers a 23MP camera with Sony IMX318 image sensor.
The phone also comes with Qualcomm Quick Charge 3.0 technology and a reversible USB 3.0 Type-C port that makes connecting charging and accessory cables effortless.
According to the firm, Asus Zenfone 3 Ultra is designed for multimedia lovers. The phone features a 6.8-inch Full HD (1920x1080) display. Zenfone 3 Ultra is equipped with the same high-resolution 23MP camera and Asus TriTech auto-focus system as Zenfone 3 Deluxe.
The phone has a high-capacity 4600mAh battery and Quick Charge 3.0 technology for fast charging. The company claims that the phone even works as a power bank with 1.5A output for quickly charging other mobile devices.
With Asus Zenfone 3 series, the firm has come out with a definite plan to target the high-end and premium smartphone category.
Zenfone 3 Deluxe priced at Rs 62,999 it is set to face stiff competition with likes of newly launched Google Pixel and Pixel XL, Samsung's S7 Edge and iPhone 7.
Both Zenfone 3 Deluxe and Zenfone 3 Ultra thrive in design, camera specs and powerful hardware. However, whether the two phones will be able to attract customers in the premium category remains to be seen.