Why businesses need a better game plan to succeed in mobile space
In India, mobile is becoming synonymous with Internet. In fact, a majority of e-commerce in India and a large part of Internet traffic is driven by mobile. No wonder, then, that a lot of investors are putting money in mobile-based ventures seeking to benefit from the growing opportunities.
Still, industry leaders believe India is behind China by 10 years in terms of transactions and consumption. At the recent News Corp VCCircle Mobile Forum 2016, a panel of executives discussed the challenges and policy bottlenecks that mobile ventures face and why venture capital firm Helion Ventures dissolved its mobile Internet unit last year.
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