Move over Myntra and Jabong. A bunch of new kids on the block are making waves in the online fashion and lifestyle segment.
Over the past month, at least five startups have raised early-stage funding to grow their fledgling operations. These startups are also trying to differentiate themselves, fully aware that the space is getting crowded and that they will also have to compete with the big daddies of the e-commerce world.
While some startups are targeting niche audiences, others are engaging very closely with buyers, sellers, fashion designers, bloggers and other stakeholders.
Will they succeed? They have made the right beginning, but there is a long road ahead. For now, take a look at the new players that can help you dress up.
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