Padmasree Warrior on sustainable business, evolving e-commerce buyers
Once a top contender for the corner office at Cisco Systems, Padmasree Warrior is now a keen observer of the Indian startup ecosystem. The India-born Warrior believes that desi startups can create products for the global audience if they are operationally disciplined.
What advice would you give startups who feel the pinch of scaling up?
Startups should ensure they are solving a real problem and are creating a sustainable business for the long term. They should map their customers and understand their true needs. Who is the end user? This must be understood well in advance. I would advise entrepreneurs to focus on building a strong foundation. Only then would you be able to build a sustainable business.