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TC Roundup: Twitter bolsters finance team as CFO adds marketing duties

Twitter bolsters finance team as CFO adds marketing duties: Twitter Inc.'s financial chief Anthony Noto is bringing in help on the finance side as he takes on the added role of heading the social media service's marketing department. (The Wall Street Journal)

Alibaba's allowing growth in China costs investors $70 billion: After Alibaba Group Holding Ltd. raised a record $25 billion last year, founder Jack Ma said the Chinese e-commerce company faced the danger of high expectations. He might be right. (Bloomberg)

Google launches all-out assault on mobile advertising, cross-device conversion, and in-store ROI: Just weeks after the much-hyped "mobilegeddon" search engine shift designed to promote mobile-friendly websites, Google launched an all-out assault on the mobile advertising ecosystem today.

The provider of the now-venerable AdWords self-serve advertising platform announced new interactive ad formats, new ad-creation tools, new cross-device conversion capabilities, and an expansion of a very ambitious and comprehensive attack on digital advertising's last mile: in-store sales and — of course — ROI. (Venture Beat)

Tea to tech: China's cybersecurity push sparks a 'gold rush': Zhang Long made his fortune selling Pu'er fermented tea and handcrafted furniture from the mountains of his native Yunnan Province in southwest China.

Last November, the 49-year old entrepreneur, who has no technology background, strode into a Beijing ballroom to pitch his latest made-in-China product: SPGnux, a Linux-based operating system he says could replace Microsoft Corp's Windows. (Reuters)

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