Micromax beats Samsung for top spot in the Indian smartphone market in Q4 2014, says report
Micromax, with 22 per cent share of the total smartphone market in India during the quarter ended December 31, 2014, edged past Samsung which had 20 per cent market share, as per the report.
Canalys said that in the fourth quarter of 2014, 23 per cent of shipments were of devices priced under $100 (Rs 6,000), while 41 per cent were of devices in the $100 to $200 bracket (Rs 6,000 to Rs 12,000).
"This performance is partly due to Micromax's continuing appeal to mobile phone users upgrading to smartphones. Its flagship line of products has also very effectively targeted the $150 to $200 (Rs 9,000-Rs12,000) segment, with products such as the Canvas Nitro and Canvas Hue," the report said.
"Micromax has been quicker than its competitors to improve the appeal of devices, for example, by including a wide variety of local languages on its Unite phones," added Canalys analyst Rushabh Doshi.
Overall, the Indian market almost doubled last quarter with 21.6 million unit shipments. Micromax and Samsung were followed by other two domestic handset maker -- Karbonn and Lava.
Samsung was quick to react and cited a GfK India report to claim volume market share of 34.3 per cent and value market share of 35.8 per cent last quarter.