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Twitter names Anupam Dikhit to head its ad & marketing campaign division in India

Twitter India has appointed Anupam Dikhit as its first 'industry manager', the company announced in its official Twitter account. In the new role, Dikhit will provide support for the advertising campaigns, leveraging its platform for live and public conversations, in addition to working with marketers to increase customer engagement. He will be working from the company's new office in Gurgaon.

"Welcome to the flock, Anupam Dikhit. Our 1st Industry Manager supporting advertisers in India, based in our new Gurgaon office," the company tweeted.

An IIM Lucknow alumnus, Dikhit comes with around eight years of experience in the digital marketing industry. Prior to joining Twitter, he was head (digital marketing and e-commerce) at MTS India. In the past, he had worked at Blyk, Affle and Webchutney.

He had also earlier founded a digital movie marketing company called EveryMedia,

Based out of California, Twitter Inc. recently started testing a new feature for its users to discover and buy products on the micro-blogging site. As part of the initiative, tweets from the company's test partners will feature a 'buy' button, enabling a small percentage of users in the US to buy directly from the tweet.

Last month, the company had also launched a new advertising programme called 'Promoted Video', which brings a new set of video tools to content producers. By using Promoted Video, brands can upload and distribute video on the micro-blogging site, and also measure the reach and effectiveness of the content.

Twitter saw its revenues rise over two-fold to $312 million for the second quarter ended June 30, 2014 over the year-ago period, led by rise in advertising revenue which grew 129 per cent to $277 million. The firm said mobile advertising revenue was 81 per cent of total advertising revenue and its mobile user base was 211 million or 78 per cent of the average monthly active users (MAU) in the second quarter.

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