A look at the three new startups picked for Ant Farm's incubation programme
Set up in November 2012 by Khiani, Ant Farm is a hybrid startup platform that brings together people, helps in ideation or scaling up an existing idea and sees through its execution. The accelerator claims that it has built profitable business units with its two portfolio ventures—Stylista.com, a fashion label, and Fork Media, a native advertising platform.
Stylista recently collaborated with fashion e-tailer Myntra (which was acquired by Flipkart) and Flipkart.com to facilitate better access to affordable designer wear for new-age shoppers. Fork Media claims to have a reach of over 80 million users.
Ant Farm's most recent venture, Arrive.com, is a travel discovery platform that is close to rolling out a mobile app for the East Asian market.
Earlier this month, Ant Farm raised an undisclosed amount in its Series A round from Bay Capital and Hausela Capital Partners. The funds will be used to reinforce the current portfolio and grow upcoming businesses in the travel space. It will also be used to build new early-stage ventures in the health & fitness, hyper-local and mobile categories.
Here are the three latest ventures picked by Ant Farm
ClickZoot Network: Founded in 2012, Mumbai-based ClickZoot is a boutique performance-driven marketing network focused primarily on customer acquisition and pay-for-performance advertising campaigns. The startup has a network of publishers and drives performance based programmes for advertisers and affiliates. The ClickZoot Performance network supports campaigns across all online media channels through search engine marketing, web/display, social media and email. The startup was recently acquired by Fork Media.
Uber Dreams: A stealth mode startup, Uber Dreams claims it helps people turn dreams into reality. An online platform, it enables users to meet and greet sports stars and screen idols, to get romantic meal cooked by Michelin Star chefs at their home, to attend mentoring sessions by business tycoons, and to get internships with top companies from India & all around the globe.
Revofit: Revofit is another stealth mode startup that claims to be helping users to stay healthy and fit. More details on this venture are not available.