Tata Communications launches mobile VoIP platform for service providers
Indian telecom major Tata Communications has launched a mobile VoIP (Voice over Internet Protocol) platform that allows operators and other retail voice providers to deliver and monetise converged IP communication services across voice, chat, video and file sharing.
A hosted white label solution, Tata's VoIP platform enables operators to quickly roll out packages that create competitive differentiation among user communities, such as roamers, migrants and digital natives exploiting internet reach. It also enhances the customer relationship value chain and thereby improving customer loyalty and Average Revenue per User (ARPU).
Tata's VoIP platform also enables operators to launch their own branded mobile VoIP app and make it available on all major smartphone and desktop platforms. The app will be directly integrated into the existing user management, billing and reporting platforms through a web API. Mobile operators remain in control of the customer relationship, and can also extend the reach by making it possible for customers to use mobile VoIP minutes for calls from laptops or tablets.
"Mobile operators are looking for ways to evolve their services portfolio to better meet the needs of their end users. Our mobile VoIP offerings allow operators to gain additional revenue from today's 'always-connected' users, and create new market segments without the significant upfront capital investment and lead time required for true native rich communication services," said Christian Michaud, senior vice president (product and business strategy), Global Voice Solutions, Tata Communications.
According to a research, more than one billion people will be using mobile VoIP through smartphone apps by 2017.
(Edited by Joby Puthuparampil Johnson)