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Havas Media ropes in Sumit Kumar from InMobi for its mobile ad network Mobext

Havas Media India has announced the appointment of former head of InMobi's app advertising business Sumit Kumar as general manager for its mobile advertising network Mobext. Havas has also roped in former Infosys top executive SV Sunilkumar to head its digital business in the Mumbai region.

In his new role, Sumit Kumar will further establish Mobext business in India, while Sunilkumar will be responsible for servicing the existing digital clientele in Mumbai as well as new business development.

"Digital is a focal point for us and these appointments will further consolidate our attempt to offer the latest digital services to our clients," said Anita Nayyar, CEO, Havas Media Group, India & South Asia.

Sumit Kumar comes with more than eight years of experience in business development, strategic partnerships, product management and corporate sales. He was earlier heading the content and app advertising business for InMobi India, a leading mobile ad network. In the past, he had worked with SBI Life, Apna Paisa and IDBI Federal Life Insurance.

With over 18 years of media experience, Sunilkumar was earlier a principal consultant at software major Infosys. Prior to that, he was a part of the core product development team at BrandEdge, a cloud-based digital marketing company. Earlier, he worked at DDB Mudra where he handled clients, including LIC, STAR TV, McDonald's and IDBI Bank.

Havas Media is the media division of global communications group Havas. Havas Media India's full services digital portfolio includes digital media planning and buying, display advertising, digital direct response, search engine marketing, SEO, pay-per-click, social media, performance marketing using data and analytics.

(Edited by Joby Puthuparampil Johnson)

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