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Former Dhingana top executive Ashish Joshi joins CA Media's venture Fluence

Ashish Joshi, former vice president (business development) of US- and Pune-based Dhingana Inc., which owns and operates social music streaming site Dhingana, has quit the firm to join CA Media's digital celebrity startup Fluence as VP (digital) and business head.

Fluence is an online influencer network around celebrities and brands. Fluence helps celebrities such as Amitabh Bachchan, Salman Khan and Karisma Kapoor manage their digital life which includes their social media presence, digital endorsements, online/mobile monetisation and equity linked investments in the digital space. Fluence also helps brands maximise their impact on audiences, by using the online influence of celebrities and providing demographic and psychographic analytics of the celebrity fan base highlighting campaign effectiveness.

Along with managing Fluence, Joshi will help incubate and grow various consumer facing businesses in New Media.

"CA Media Digital has taken great strides with Fluence, a unique social corridor matrix that has caught the attention of celebrities and brands alike and is looking to building more consumer facing businesses in new media. I look forward to further building the business and establishing new ventures while growing and driving forward existing ones" said Joshi.

Joshi, who had joined Dhingana around last October-November, left the firm last week, after a nine-month stint.

Joshi holds a master's degree in Computer Software Applications from KJ Somaiya Institute of Management Studies and Research. Prior to joining Dhingana, he was head of digital & business development (India and SAARC) at Universal Music India. Earlier, he was general manager at Digital Media Entertainment.

Fluence's parent CA Media builds, manages and operates media, entertainment and technology businesses throughout the Asia-Pacific region. Owned by Peter Chernin-led The Chernin Group, CA Media teams with local entrepreneurs, strategic partners and financing sources to launch enterprises and enhance the growth of businesses in their formative stages.

(Edited by Joby Puthuparampil Johnson)

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