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Former Gaana.com head Avinash Mudaliar joins Saregama as head of internet products & services

Just yesterday, we had written about Avinash Mudaliar, head and also part of the founding team of Gaana.com, the music streaming service from the stable of Times Internet Ltd (the digital arm of the Times of India group) leaving the company. Post his exit, TIL had appointed Pawan Agarwal as the business head of Gaana.com, along with beefing up its management team with a number of other senior level appointments. You can read about all that here.

Mudaliar has now joined Saregama as its head of internet products and services. As part of his role at the company, he will be responsible for Saregama's Youtube business, as well as some new unnamed branded product initiatives. Prior to Saregama, Mudaliar was head of Gaana.com at TIL, a company he had joined as VP, creative, and content head in 2008. Before that, he was working as the editor in chief of In.com at Web18.

RPG Group-owned music label Saregama India Ltd, generates revenues from its core business of music besides its film and television division. But music remains its mainstay in terms of bottom line, while the film and TV serial business is into losses. For the first half of FY13, the music business, mostly generating revenues through licences, accounted for around four-fifth of the total revenues for the company.

The company has been making a number of senior management level hires in the recent times. It had appointed Suryanarayana Mantha as its new managing director in December last year, and followed it up with appointing Keshaw Sinha as its chief technology officer (CTO) in May 2013.

Saregama has also been enhancing its digital presence in the recent times. In May 2013, the company launched an internet radio service in multiple languages covering Malayalam, Punjabi, Marathi, Carnatic, Hindustani classical, Bengali, Tamil, Telugu and Hindi classics, on its portal. In July last year, the music giant picked up 10 per cent stake in Timbre Media, a company floated by former WorldSpace radio employees.

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