eBay unveils eBay Feed, enables users to customise homepage
The Feed enables users to create/customise their own homepage on eBay, based on trends and brands and their interests. As part of the homepage, a user gets to see a range of products in categories in which he or she has shown interest. It can also be shared on social platforms and can be edited. According to a company statement, the Feed saves user's time as it showcases each user's unique requirements on one customised homepage.
"The eBay Feed reflects the new eBay and our evolution as a marketplace that connects the world to the things consumers need and love—anytime, anywhere. The eBay Feed makes moments of inspiration instantly shoppable," said Deepa Thomas, e-commerce evangelist, eBay India.
It seems e-commerce companies are going all out to woo customers. Only recently, Myntra came out with a revised product exchange offer for all its shoppers. It means a buyer will be able to exchange an item for another size, without having to return the product first and then reorder it.
Prior to that, Snapdeal launched a new feature called Trustpay, which guarantees full cash back if the vendor concerned falters in its commitments.
These developments reflect the competition in the space. The recent e-commerce buzz in India includes launch of Amazon's marketplace in India and most recently, eBay participated in Series D funding round of Jasper Infotech Pvt Ltd, which runs online marketplace Snapdeal. It closed the funding round worth $50 million (Rs 284 crore).
(Edited by Joby Puthuparampil Johnson)