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Cross-messaging platform Plustxt launches text-messaging service in 7 Indian languages

Plustxt Mobile Solutions Pvt Ltd, which offers a text messaging platform that enables a sender to transform text to the language of the recipient, has launched services in Kannada, Tamil, Hindi, Marathi, Malayalam, Punjabi and Gujarati, according to a top executive of the company.

The Bangalore-based startup, which also offers privacy controls such as complete recalling and accessing of sent messages, is soon launching the service in Arabic, Bahasa and Thai, said its founder and CEO Pratyush Prasanna. The company recently graduated from the Microsoft Acceleration programme.

"Almost everyone talks in their mother tongue or a mishmash of languages and we address that segment. Now users can text in Hindi + English, Kannada + English – or any other mix of languages that they are comfortable with. Plustxt helps you communicate freely in your own language," Prasanna said.

Set up in 2012 by IIT Bombay graduate Lokesh Chauhan, IIT Delhi alumnus Parag Arora, along with Prasanna, an alumnus of IIM Calcutta, Plustxt is available on iPhone and Android OS-powered devices including tablets. The service will be extended to BlackBerry, Windows and Java phones soon, Prasanna noted.

The Plustxt messaging platform provides full control to the sender over the text he sends. That is, the sender can decide whether the recipient can/cannot copy or forward the text to others.  For example, the sender can '+delete' the text he sent to make sure that the recipient does not access the message. If the sender '+delete' before the recipient reads it, the recipient cannot see or access the text. Moreover, the message character limit is not constrained to 160, but can go up to 1,000 allowing users to send much larger texts.

The multi-language messaging feature in Plustxt is powered by Bangalore-based Reverie Language Technologies, which provides a multi-lingual platform in over 35 global languages.

(Edited by Prem Udayabhanu)

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