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Crazeal launches Merchant Center app; introduces microsites for fashion, travel & more

Crazeal, the Indian arm of the world's largest online group buying site Groupon, has brought the Merchant Center app (Groupon's global offering) for its partner merchants in the country.

Merchant Center is an intelligent app that provides merchants with a platform to evaluate and track the performance of their promotions on the site.

The app comes free of cost, enabling merchants to track the number of vouchers their deal sells daily; check how many vouchers are redeemed at each outlet (in different locations); get real-time feedback from customers on their experience at an outlet; determine how many customers would recommend the merchant to others and redeem the vouchers to ensure payment on a real-time basis. Crazeal claims to be the first internet company in India to offer such a technology platform free of cost to partners.

The company has also introduced a number of microsites to cater to the specific needs of the consumers. These include:

Fashion microsite that offers deals on men's and women's apparel, footwear and accessories.

Weekend microsite offering deals on services that customers can indulge in or nearby places they can visit over the weekend.

Healthcare microsite featuring deals on healthcare services, ranging from weight loss programmes and dental check-ups to laser eye surgery.

City Getaways microsite that has deals on getaways for 9 cities including Mumbai, Pune, Delhi, Chennai, Chandigarh, Bangalore, Hyderabad, Jaipur and Kolkata.

According to the company, the microsites create a suitable environment (in terms of colour scheme and user interface) to help the decision-making process as per one's specific needs. The company had already come up with several seasonal microsites for various occasions, such as New Year's Day celebration, Valentine's Day and summer holidays, which were later deactivated. However, Crazeal is now looking at long-tenure microsites, along with such short and seasonal microsites (the company has already put up a microsite for Diwali deals).

Note that the microsites only offer deals that are already available on the Crazeal site in an aggregated form. In other words, you will not find any exclusive deal on any of the microsites.

(Edited by Sanghamitra Mandal)

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