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Chat & mobile calling app firm Nimbuzz in pact with US-based Amobee for ad inventory distribution

Instant messaging and mobile calling application firm Nimbuzz , which recently shifted its headquarters  from the Netherlands to Gurgaon (Delhi-NCR) has entered into a tie up with US-based mobile advertising platform Amobee to promote its advertising inventory globally. Amobee will power the distribution of Nimbuzz's mobile advertising inventory that reaches 105 million users worldwide.

"With Amobee PULSE for Publishers, we can now offer large advertisers and agencies our highly relevant and contextually-rich mobile inventory, giving them access to our desirable 100 plus million users worldwide," said Joby Babu, head of operations, Nimbuzz.

"Nimbuzz offers high-quality mobile inventory on a global scale, which makes them an ideal partner for Amobee. The key to making mobile advertising a success for large brands is relevant impressions at scale. With Amobee PULSE for Publishers, Nimbuzz can truly realize the value of their mobile advertising assets," said Mark Strecker, COO, Amobee on the partnership.

Nimbuzz crossed the 100 million users mark in August this year. Nimbuzz addresses the global demand for data usage and claims to be the only multi-lingual solution provider, offering more than 25 regional languages. It provides a single tool for making voice and video peer-to-peer calls, sending instant messages and sharing data via all major communications platforms – be it mobile devices or desktops – for free.

(Edited by Prem Udayabhanu)

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