Google ties up with Indian mobile startup to drive mobile adoption among publishers
"It is a great validation for Indian startups as global companies are aggressively looking at our startup market. This will help us scale up our offering and reach out to more enterprises in and around India," said Sharat Potharaju, co-founder and CEO, Mobstac, a provider of mobile interface to media and publishing firms.
"Google's business basically depends on two groups â€“ advertisers and publishers. This partnership provides a win-win situation to both publishers and Google," he said.
Mobstac, which has around 1,000 publishers as customers across the globe, is now planning to take its mobile platform to over 100,000 publishers in the next two years with this partnership in place.
The company, which raised an undisclosed funding from Accel Partners and Mumbai Angels last November, has already tied up renowned newspaper designer Mario Garcia to help publishers design the mobile version of their newspapers.
He sees mobile emerging as the most preferable platform for publications and news papers to provide content three years from now.
"A mobile strategy is no more optional, but is crucial in engaging with customers," Potharaju said.
Through this partnership with Google, Mobstac is bringing to publishers in India MobStac's HTML5 mobile-first platform that is capable of delivering mobile websites and mobile apps across a wide-range of mobile devices.
MobStac claims its platform currently serves mobile websites in over 40 countries and 11 different languages.
Google has also partnered with two more startups from India --- Neuron Mediatech and Srishti Technet --- as part of the 'Lets Talk Mo' initiative.
(Edited by Prem Udayabhanu)