We Want To Merge Commerce With Content: Rishi Khiani, CEO, Times Internet Ltd
For Times Internet Ltd, a subsidiary of Bennett, Coleman & Co. Ltd, the year 2011 was a year of collaborations and a plethora of product launches. But the digital arm of the media conglomerate seems to keep a live dashboard handy to keep track of its fast-evolving growth plans. Over the next 12 months, the company intends to partner with brands who have emerged as market leaders, but need the TIL platform to help them sell and distribute products.
For instance, only a couple of months ago, Nokia India teamed up with Indiatimes Shopping to launch its online store NokiaShop. And going forward, TIL will collaborate with a lot more consumer, technology or non-technology brands to become their e-commerce and logistics partners. But most interestingly, Times Internet is looking at creating relevant content (a core competency, if one keeps in mind the media platform) around these products, so that it can integrate commerce with content to ensure enhanced customer engagement.
In a candid conversation with Techcircle.in, Rishi Khiani, CEO of Times Internet, speaks of its future plans â€“ right from launching the Tablet magazine Tweek on to other platforms (currently, it's only available on iPad) to the soon-to-be launched Box TV, an over-the-top device which can be connected to TV, desktop and mobile phones to access content, and pushing the video ad platform called the Times Audience Network (TAN). In addition, he also discusses the upcoming trends of the digital industry and the changes he has observed over the years.