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TimesPoynt App To Be Preloaded On Nokia Smartphones In India

timesPoynt, an app developed in partnership with Times Internet Limited (TIL) and Poynt Corporation, a provider of mobile local search and advertising services will now come preloaded in Nokia smartphones in India. Nokia's latest smartphones, the Nokia Lumia 710 and Nokia Lumia 800 already have the app preloaded in them. The app enables users in the country to locate restaurants, nightlife, events, movie theaters as well as weather information pertaining to their area.

The free app is powered by data from Timescity.com and allows the users to click-to-call businesses, get directions, browse listing websites, send details to a friend or add listings to their device's calendar or address book. The app is already available in India on iPhone, Android and BlackBerry smartphones from their respective application stores.

The company believes that OEM or original equipment manufacturers' preloads are key to targeting the 800+ million mobile subscribers in India.

"Preburning timesPoynt on Nokia Smartphones augments our reach in the savvy-mobile audiences. With this, we hope to see significant uptakes in our search queries and consequently more contextual and location-based advertising" said Rishi Khiani, CEO, Times Internet Limited (TIL).

The partnership between TIL and Poynt Corp. plans to leverage TIL's relationships in India with advertisers, agencies and merchants in order to monetize the app. It also plans to market and promote timesPoynt through all its media vehicles such as radio, television, magazines and newsprint.

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