GroupOn India Officially Re-branded As Crazeal; Directi's Sachin Kapur Is Marketing Head
GroupOn has formally announced its re-branding as Crazeal.com, previously known as SoSasta.com. It still does not own the domain Groupon.in and a court case with Bangalore-based ValueNet E-Commerce Pvt Ltd for the same is still under judicial enquiry.
GroupOn has also announced a new head of marketing - Sachin Kapur - who was previously Sr. Manager Marketing & Strategy at BigRock, a division of Mumbai-based Directi Group. Kapur had previously worked at Fever 104 FM and Info Edge India Ltd (that runs Naukri, 99Acres). He will now handle the brand building process for Groupon India.
"At Crazeal.com our aim is to build a long term sustainable business while providing value to consumers and merchants who are looking to experience the opportunities social commerce creates. Our marketing objectives are aligned to that goal and the focus is on performance based advertising. Word of mouth is a strategic imperative and it is important that the Crazeal experience gets amplified organically. This does not mean that we will not spend on branding, but it means that we will not splurge. One of our key focus areas right now is to fulfill the brand promise by providing a customer experience that defines industry standards," said Sachin Kapur, head of marketing, Crazeal.com.
Directi recently witnessed the exit of Tarun Davda, Business Head of BigRock. Davda joined Ignighter, a dating site, as its India Country Head.
Techcircle.in had previously reported on the new hires following the top management shuffle that saw co-founders Ananya and Udayan Bubna stepping down from their leading role as managing director and COO respectively and discussed the reasoning behind GroupOn re-branding SoSasta.
Crazeal.com offers deals in 11 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi/NCR, Hyderabad, Jaipur, Kolkata, Mumbai, Nagpur and Pune. The site is up against Rediff's Deal Ho Jaye, Times Internet (Indiatimes)'s Timesdeal.com, Snapdeal.com, Dealsandyou.com, Mydala.com, Koovs.com, and various other sites that have cropped up this year in the face of rising investor interest.