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Ad Agency Wunderman Launches Digital Arm Zaaz In Singapore

Wunderman is stepping up its focus on APAC for its performance marketing arm Zaaz.

Wunderman is a part of Young & Rubicam Brands, a subsidiary of the NASDAQ-listed WPP. Beginning with Singapore, the organisation plans to then set up offices in Australia, China and Japan for Zaaz.

Zaaz has roped in Rajeev Ramachandran, the founder of Loyalty Matrix, a Kuala Lumpur-based loyalty consulting firm, as its Senior Data Analyst. Based in Singapore, Ramachandran will report to Nimesh Desai, general manager of Wunderman Singapore.

ZAAZ currently offers services such as search engine optimisation, targeting and analytics. Its clients include Microsoft, Nokia, Ford, CNN Money, Fortune, Alaska Airlines, Intuit and Symantec.

"Singapore is our first step. Our ambition is to scale fast, adding key markets such as Australia, China and Japan to our regional footprint. It is a deep commitment to provide our clients with best-in-class performance marketing capabilities across the entire spectrum of tagging, analytics, data, CRM, social and mobile," said Stephane Faggianelli, president of Wunderman Asia Pacific, in a media release.

The co-founder of Zaaz, John Farris, is also shifting from the company headquarter in Seattle to Sydney to head the expansion in Asia Pacific. Farris said, "Asia Pacific brands show great interest in advanced analytics and optimisation services. Our expertise and methodologies focus on creating experiences that inspire and deliver results that matter."

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