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Snapdeal Launches M-Coupons

snapDaily deal site Snapdeal has announced that SMS vouchers or m-coupons will be considered as binding for redeeming deals.

Consumers who buy deals can use the text message sent to their registered mobile number to avail the offers at the point of sale. They will not have to carry a print out of the voucher, the company said today.

Each m-coupon contans an unique id which is sent to the customer on making a purchase. Merchants validate this voucher code at the time of redemption. Snapdeal has invested $0.5 million in a proprietary solution that allows merchants to check the validity of a voucher at any point in time, during the offer period.

"Our team has invested significant amount of technological as well as operational bandwidth over the past two quarters to enable this service for consumers across the country. It provides ease for customers who find it tedious to take a print out of the voucher. Merchants would reap the benefits, as customers, who do not redeem vouchers for lack of a printout at the opportune moment, would now be able to do so, " said Kunal Bahl, CEO, Snapdeal.com.

The concept of m-coupons began based on feedback from customers. Snapdeal worked with its merchant partners and conducted iterations and pilots in different locations to iron out issues. In April, Snapdeal claimed it hit a milestone of 30,000 deals sold on a single day.

Recently, competitor Groupon India (Sosasta.com) launched domestic travel deals. Other daily deal sites include Rediff's Deal Ho Jaye, Timesdeal.com, eBay India, Dealsandyou.com, Mydala.com, Koovs.com, Dailydeal.in, Dealivore.com, Khojguru.com, Thekha.com, Scoopstr.com, 24Hoursloot.com, Masthideals.com, Snatchdeals.com, Lootmore.com, 30Sunday.com and Bindasbargain.com.

Most daily deal sites offer "SMS deals", sending information on the deals to mobiles. Event and deal site Buzzintown.com partnered with Handygo Technologies Pvt. Ltd to launch Zing, a similar text message deals service which pushes the latest discounts and information on events to its users in 19 cities. Times Internet Ltd (Indiatimes) however has an SMS coupon service on Activedeals.mobi which is now available in 25 cities.

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