Hungama Partners Opera Mini Browser For Mobile Multimedia
The two firms have collaborated so users who download the browser onto their mobiles to access the Internet will have a ready destination to download music tracks, videos, wallpapers and imagery, and ringtones.
Opera recently said that 105 million people worldwide use Opera browsers on their mobile devices. Of this, 90.4 million use the Opera Mini (a lighter version of Opera Mobile) while approximately 15 million use the full-featured Opera Mobile. Opera Mini touched a record of 100 million monthly users in March 2011. The company launched the latest version of Mini - 6 - in March with new features such as pinch-to-zoom and better control over panning and the zoom level and a share button, so that users can easily post their status messages on popular social media sites such as Facebook and Twitter.
"We have seen that in addition to search, email and social networking, Indians are increasingly logging on to download portals. It was logical for us to seek a partnership with Hungama.com, which has an impressive collection of content. We hope Opera Mini users take full advantage of the Hungama.com Speed Dial," said Lars Boilesen, CEO, Opera Software, in the media release.
Mumbai-based Hungama Digital Entertainment is an aggregator, publisher and distributor of entertainment content and games. It claims it has exclusive rights to 0.5 million music and video titles and powers nearly 70 per cent of all mobile digital entertainment content in India. Besides mobile entertainment and value added services, Hungama also has a promotional marketing entity and runs an online portal Hungama.com where it offers 4.5 lakh pieces of full length music tracks, videos, ringtones, mobile wallpapers and dialogues in Bollywood, regional, devotional and animation categories. This content is available through both subscription plans and a-la-carte rates.
Siddhartha Roy, COO, Hungama.com said, "With a hot key on the Opera Mini browser, access to this content is just one click away. We aim to serve the consumer the best-quality entertainment in a manner that is easy to consume, at a price point that is competitive and piracy free."