AirAsia and Expedia Announce JV
AirAsia and Expedia, Inc. have announced the launch of a new joint venture company covering the Asia-Pacific region. Globally, this is the first partnership of its kind between a low cost carrier (LCC) and an online travel agent (OTA), according to a press release issued by Expedia.
Under the joint venture agreement, a new company will be formed to operate Expedia's brand businesses in Japan, India, South-east Asia and other East Asian markets, besides focusing on AirAsia's AirAsiaGo and GoRooms businesses, promoted by Air Asia.
AirAsia's branded website's Airasiago.com and Gorooms.com and Expedia, Inc.'s existing Expedia branded businesses in Japan, India and Singapore along with new markets launched today in Malaysia and Thailand will be operated by the joint venture.