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Customisation key for products aimed at female consumers, say panellists at News Corp VCCircle summit

Thursday, June 30, 2016 | More »

Customisation, functionality and relevance are critical for success of products targeted largely at female consumers, said panellists at News Corp VCCircle Mobile Forum 2016. “For a product to have an impact, it should be relevant. For example, if someone is getting married, it makes sense to push...