Posts Tagged ‘ The Indian Express Ltd. ’
Thursday, April 7, 2016
The Indian Express (Pvt) Ltd is erecting a paywall for overseas readers who want to access its online content. Its online arm, The Indian Express Online Media (Pvt) Ltd, is in the process of formalising its paywall strategy. “We are courageous with our journalism, but not with our paywall strategy...
Conventional wisdom in our industry says drop the cover price, aggressively pursue discounted subscription schemes, and lose up to Rs 5-6 per copy you sell. Then have advertising make up the loss. In my opinion, this model which the industry has pursued aggressively so far is going to be risky in a ...
29 December, 2015 |