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WPP launches data outfit in India

Wednesday, October 7, 2015 | More »

Martin Sorrell, CEO, WPP
Advertising conglomerate WPP Plc is launching The Data Alliance, a cross-organisational company that oversees data relationships and group-level access, in the country. In fact, India is the first market in the Asia Pacific region where The Data Alliance has been unveiled. “Traditionally, the bigg...