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Posts Tagged ‘ Supam Maheshwari ’

Exclusive: FirstCry in talks with parenting platform mycity4kids for buyout

Friday, January 13, 2017 | More »

Online baby care retailer FirstCry is in talks with parenting platform mycity4kids for an acquisition, a person close to the development told Techcircle.in. Pune-based Brainbees Solutions Pvt. Ltd, which runs FirstCry, is learnt to have completed several rounds of discussions with Delhi-based Just4k...


Flipkart to launch offline stores to reach out to users in smaller cities

India’s largest e-commerce venture Flipkart is mulling over launching physical stores in smaller cities to attract more customers. Under its new project that it internally calls ‘assisted commerce’, Flipkart wants to cement its position as the preferred online retailer even in the remote citie...

21 October, 2016 | More »

Supam Maheshwari, CEO & Founder, FirstCry

Pure-play ecommerce model is not sustainable, says FirstCry’s Supam Maheshwari

FirstCry founder Supam Maheshwari is not resting on his laurels after creating the largest omni-channel baby care firm in the country. He is planning to unveil a private label and also bring a few global brands to India. In an exclusive chat with Techcircle.in, 42-year-old Maheshwari says omni-chann...

18 October, 2016 | More »

Supam Maheshwari

FirstCry relaunching Goodlife as flash-sales site for baby products

Pune-based BrainBees Solution Pvt Ltd, which runs hybrid online-offline baby and kids retailer FirstCry.com, is relaunching Goodlife.com after pivoting its business model from a personal care and home products etailer to a flash sales site for baby products, a person privy to the development told Te...

9 February, 2015 | More »

Supam Maheshwari

We will have 100 offline stores in India by the end of this year: FirstCry CEO Supam Maheshwari

FirstCry.com is a leading hybrid online-offline baby & kids retailer in India. Run by Pune-based BrainBees Solutions Pvt Ltd, FirstCry recently netted $15 million in its third institutional funding round led by Vertex Venture Holdings, the VC arm of Singapore’s sovereign wealth fund Temasek. T...

6 August, 2014 | More »


We want to replicate Quidsi’s business model in India: Supam Maheshwari, founder & CEO of Firstcry

Baby care products is one e-com category in India where the vertical players have managed to stand on their own and Firstcry.com seems to be breaking out of the pack. Founded by Supam Maheshwari in 2010, Brainbees Solutions, which runs Firstcry.com besides family wellness focused site Goodlife.com, ...

9 April, 2013 | More »

Babycare is a starting point, we want to become a holistic family wellness shop: Firstcry.com founder

Supam Maheshwari co-founded Firstcry.com with Amitava Saha (director) in late 2010. Maheshwari had quit his previous entrepreneurial venture, Brainvisa Technologies, an e-learning company, and joined hands with Saha, previously the head of sales and business operations at Brainvisa, to launch the Pu...

1 April, 2013 | More »

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FirstCry eyes breakeven in a year; targets $250M in GMV by 2015

Baby care is one of the vertical e-commerce segments which saw at least half a dozen players enter the business. But two years down the line, FirstCry.com seems to be breaking out of the pack in terms of search volume and number of visitors. At least, Google Trends says so (see table below), althoug...

16 November, 2012 | More »