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Posts Tagged ‘ Sosasta ’

Lack of merchant focus tripped up Indian group buying sites: Groupon India CEO Ankur Warikoo

Tuesday, March 26, 2013 | More »

Founded by Andrew Mason in 2008, Groupon created a niche as a group buying site. Although copycats jumped in, the early mover was one among the slew of high interest internet IPOs in the US two years ago. Then it all came crashing down. Today, the company is valued some one-fourth of its original ma...

Crazeal to become Groupon, finally!

One year after rechristening itself from the earlier avatar of SoSasta (after acquiring the local deals site), world’s largest group buying company Groupon is all set to rebrand its India operations again. The firm, which changed its brand name in India to Crazeal, will soon move to a new domain...

30 October, 2012 | More »


If done in the right way, deals biz does work out: Ankur Warikoo, CEO of Groupon’s Indian venture Crazeal

If you thought ‘deals’ are dying down and the industry itself is on the verge of extinction, here is a rejoinder. Many players may have shut shop (read our story here) and some of the large players could have pivoted to being horizontal ecommerce firms. Big deal? So, why is it that the Indian ar...

5 June, 2012 | More »

Groupon To Raise Up To $540M In IPO

Groupon, Inc. has come out with its revised filing, in which it is looking to raise up to $540 million as against a proposed $750 million, disclosed earlier. Groupon, a deal-of-the-day website started three years ago, will be valued anywhere between $10.1 billion and $11.4 billion as per the price b...

21 October, 2011 | More »

GroupOn India Officially Re-branded As Crazeal; Directi’s Sachin Kapur Is Marketing Head

GroupOn has formally announced its re-branding as Crazeal.com, previously known as SoSasta.com. It still does not own the domain Groupon.in and a court case with Bangalore-based ValueNet E-Commerce Pvt Ltd for the same is still under judicial enquiry. GroupOn has also announced a new head of marketi...

3 October, 2011 | More »

GroupOn Rebranding SoSasta As Crazeal: Why, How & When

The world’s largest online group buying site GroupOn is re-branding its Indian unit SoSasta.com, acquired early this year, into Crazeal.com as it implements the global parent’s technology platform in India and seeks to cut out the negative branding connotation of the existing brand. The re-brand...

2 September, 2011 | More »

GroupOn Owned SoSasta.com Sees Top Management Shuffle

GroupOn-owned SoSasta.com has seen a flurry of top management exits including co-founders Ananya and Udayan Bubna stepping down from their leading role as managing director and COO respectively, although they will continue to be involved with the company’s activities, Techcircle.in has learnt from...

23 August, 2011 | More »


GroupOn India’s Travails Continue: Domain Squatting, High Attrition

Barely six months after acquiring one of the many local spin-offs of its own business model, the world’s largest group buying site GroupOn’s India strategy appears to be headed for a trough. It began with the data breach at SoSasta (the Indian site it acquired to enter the market which has, in ...

27 July, 2011 | More »

Groupon Says India Users’ Data Leaked

Groupon Inc’s Indian subsidiary SoSasta inadvertently published its users’ passwords on the Internet, but the sensitive information was quickly removed after the security breach was discovered last week. The world’s largest daily deals site said an “information security exper...

29 June, 2011 | More »

Groupon India Ventures Into Travel Deals

Groupon India (Sosasta.com) has launched domestic travel deals on the website. Sosasta.com currently serves users in 11 cities in India and features a daily deal on the best stuff to do, see, eat, and buy. “We look forward to featuring world-class merchants in the travel industry, mitigating the p...

1 June, 2011 | More »