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Velvetcase.com aims to turn regular customers into jewellery designers, takes the augmented realty route for customisation

Tuesday, March 25, 2014 | More »

With an aim to bridge the online-offline gap in the jewellery market, Runit Shah and Kapil Hetamsaria bootstrapped Velvetcase.com in November 2012. While currently the site claims to sell 100 per cent certified jewellery from around the world at prices 30-50 per cent cheaper compared with retail, it...