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Real-time bidding-based ad solutions startup Reduce Data unveils workflow automation tool for agencies

Monday, January 20, 2014 | More »

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Chennai- and US-based Reduce Data Inc, which offers real-time bidding-based advertising solutions, has launched a self-service interface to help agencies automate campaign performance monitoring workflow. The workflow automation tool, called ‘Optimizer’, allows advertisers or agency exec...

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Real-time bidding-based ad solutions startup Reduce Data launches white label platform for agencies

Chennai- and US-based Reduce Data Inc, which offers real-time bidding-based advertising solutions, has launched a white label platform that will enable agencies to launch their custom ad platform without having to build/maintain their own platform. Ad agencies can also manage several sub agencies (o...

19 December, 2013 | More »

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10 Indian tech startups that have gone global

What makes an InMobi, iYogi, PubMatic, Zoho or a Komli Media stand out among Indian tech startups? Scale? Yes, but scale coming from eyeing the big picture – the global market for their product or service and that, too, pretty early in their lifecycle. They were quick to realise that many tech co...

14 March, 2013 | More »

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Reduce Data secures $500K in angel funding

US-based Reduce Data has  secured around $500,000 in seed funding from US-based private investors. The company also launched its advertising analytics and optimisation platform in India in beta mode. Founded in October 2012 by Asif Ali, Reduce Data claims to help identify wastage in media spends us...

5 February, 2013 | More »