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Posts Tagged ‘ Pawan Gadia ’

Here’s an omni-channel e-com firm that spent less on ads but saw sales spike

Wednesday, February 17, 2016 | More »

Among a handful of legacy e-commerce firms that used omni-channel strategy and managed to scale up despite being in a niche segment, flower and gifts retailer Ferns ‘n’ Petals (FnP) has more than a notable list of credits. Being a self-funded organisation, Ferns N Petals Pvt Ltd, the fir...


Ferns N Petals wants to pivot from flower delivery to gifting destination

Ferns N Petals Pvt Ltd is one of the early movers in its space, both online and offline. The e-commerce unit of the flower delivery and gifting company is now a decade old, delivering to more than 120 cities. But FNP.com is currently looking to transform itself as a gifting portal rather than being ...

14 September, 2012 | More »

COD A Painful Necessity For Indian E-com Players

Cash on delivery (COD) props up as a hot topic of discussion in any forum where we find two or more executives from Indian e-commerce business deliberating over issues facing the industry. The national conference on digital commerce, organized by IAMAI, was no different. Everyone on the panel was un...

1 May, 2012 | More »