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Indic Language Ads Fare Better Than English: Ozone Media’s OPUS Report

Thursday, March 24, 2011 | More »

Advertisements in regional languages such as Tamil, Telugu, Hindi and Malayalam receive 30% more clicks compared to ads in English, a study by online ad network Ozone Media reports. The report looks at the click through leads (CTL) as a percentage, so if the CTL is 2% (as it is for Hindi and Telugu)...