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How Clovia plans to go after customers in tier 2/3 cities with an omni-channel strategy

Tuesday, May 17, 2016 | More »

Pankaj Vermani, CEO, Clovia
Online lingerie retailer Clovia is focusing on tier 2 and 3 cities as it tries to carve out a niche for itself in the Indian lingerie market. Realising that 60% of its sales are coming from tier 2 and 3 cities, the platform is coming out with new products and designs based on customer feedback [&hel...