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Posts Tagged ‘ Online advertising ’

Komli Media Launches Research Lab For Online Ads

Monday, January 23, 2012 | More »

Mumbai-based online ad network and audience measurement provider Komli Media India Pvt Ltd has launched Komli Labs, a center for research in advertising sciences. Former director of research at Yahoo Labs, Srinivasan H Sengamedu has been roped in as the vice president and head of Komli Analytics and...

Microsoft, AOL, Yahoo! Strike Ad Alliance

Yahoo! Inc, Microsoft Corp and AOL Inc have set up an advertising partnership as Google and Facebook’s online ad dominance grows. The alliance, announced on Tuesday, allows each of the companies to sell each other’s unsold premium advertising inventory — known as display ads —...

9 November, 2011 | More »

Zedo To Spin Off Online Ad Exchange Platform Zinc In India

After commercially launching its ad exchange platform in India, US-based Zedo Inc., which offers advertisement technology solutions to global publishers, is now spinning it out into a separate company called Zinc India Pvt Ltd, to be headquartered in Mumbai. Discussing his plans for Zinc in India, Z...

14 October, 2011 | More »


Online Advertising Locking Horns With Offline Promotions In India

Wherever you are on the World Wide Web, you are bound to find online advertisements. They wink at you, slide in from the sidebars and ignite your desire. And it can be anything under the sun – from bringing you face to face (virtually, of course) with the golden ‘Nano’ to giving you a reminder...

21 September, 2011 | More »

NetworkPlay Signs Up Sun Direct TV For Ad Inventory On DTH

Online ad network NetworkPlay Media has entered into an exclusive advertising partnership with SUN TV’s DTH division Direct TV. NetworkPlay will own exclusive selling and ad-serving rights on SUN Direct’s DTH platform. SUN Direct claims it has 6.7 million subscribers. “DTH is the only spac...

6 July, 2011 | More »

Contextual Ad Firm Affinity Sets Up India Shop; Hires Karan Gupta As India Head

Global contextual online advertising network Affinity has set up shop in India, and it has hired Karan Gupta, formerly of online advertising agency Digital Law & Kenneth, as managing director. Affinity, a subsidiary of leading hosting company Hostway Corporation, claims to have a high performanc...

9 May, 2011 | More »


Caris Analyst Sandeep Aggarwal On Me-Too Internet Models, Group Buying

The successful listing of online travel company Makemytrip (MMT) on NASDAQ has reaffirmed the faith of many venture capitalists in Indian internet businesses. While there is an overall optimism on the future of internet growth and emerging business models, there are a few unanswered questions which ...

20 February, 2011 | More »