Home > Archive by tag 'Olympics'

Posts Tagged ‘ Olympics ’

With Olympics backdrop, Twitter goes for gold in ad strategy

Thursday, August 2, 2012 | More »

If the millions of Olympics-related tweets flooding the Internet in recent days are a measure of Twitter’s popular appeal, the company’s big presence in London also signals something else: its arrival as a major player in the world of big-time brand advertising. In sharp contrast to Goog...

Olympics fans find ways to circumvent NBC’s online control

It took Jason Legate, a Walnut Creek, California-resident, all of 10 minutes to connect his computer to a London-based server and access BBC’s coverage of the Olympics Saturday, thereby circumventing NBC’s lock on coverage in the United States. The 31-year-old system administrator said h...

31 July, 2012 | More »


London Olympics 2012: The greatest show on earth set to begin, digitally

According to many, this year’s London Olympics will be a digital event in every sense, making full use of PCs, laptops, tablets, smartphones, as well as gaming consoles, to provide viewers with a number of viewing, sharing and other engaging options to enjoy the greatest show on the earth. With th...

26 July, 2012 | More »