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Businesses need to understand consumers better than they understand themselves: Nir Eyal

Thursday, March 31, 2016 | More »

Nir Eyal
Creating customer habits around products is a constant challenge for businesses, both big and small. In his book Hooked: How to Build Habit-Forming Products, Nir Eyal talked about creating products compelling enough to “hook’ their users. The part-time academic, entrepreneur, angel investor ...

Nir

Angel or devil: Who’s really investing in your startup?

A friend called me heartbroken, crying. She had spent months looking for investors to fund her fledgling startup and now she had a big problem. Someone was ready to give her the money. Trouble was, the cash came with a catch. The only investor willing to pony-up the money was someone she didn’t li...

11 November, 2013 | More »

Nir

Why business is addicted to habits

Habits are good for business. In fact, many industries could not survive without them. The incentive systems and business models of the companies that make habit-forming products require someone gets hooked. Without consumer habits, these enterprises would go bust. While most of us think of cigarett...

6 May, 2013 | More »

Nir

Viral loops or viral ‘oops’?

Recently, MessageMe announced it had grown to 1 million users in a little over a week’s time. The revelation captured the attention of envious app makers throughout Silicon Valley, all of whom are searching for the secrets of customer acquisition like it’s the fountain of youth. “Growth hack...

3 April, 2013 | More »

Getting your product into the habit zone

As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noise and the need to make sense of it all has never been more acute. Just ask high-flying sites like Pinterest, Reddi...

10 September, 2012 | More »