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Posts Tagged ‘ Nielsen ’

MobiKwik and FreeCharge trade barbs as mobile wallet war gets nasty

Thursday, June 16, 2016 | More »

Which is the number two mobile wallet company in the country? That question has sparked off an online spat between digital recharge platform and mobile wallet venture MobiKwik, run by One MobiKwik Systems Pvt Ltd, and Snapdeal-owned rival FreeCharge. A Nielsen report on mobile wallets released last ...


Indian smartphone users love music, spent over 2.5 hours daily on their devices in 2013: Nielsen

While it is no secret that we Indians love our music, according to a recent study by Nielsen Informate Mobile Insights, which reveals insights about entertainment consumption on the smartphone in emerging Asia, we love it more than any of our counterparts in the region. In terms of the total time sp...

12 March, 2014 | More »


70% of smartphone users spend 15 minutes daily on gaming; Subway Surfers most engaging game: Nielsen

Gaming has always been one of the most popular activities on smartphones (even before the smartphone era we were hooked on games like Snake and Tetris), so much so that 7 of 10 users (70 per cent) spend close to 15 minutes a day on games, or seven and a half hours on a monthly […]...

12 September, 2013 | More »


Nielsen study links Twitter chatter with TV ratings

A frenzy of Twitter chatter about a broadcast program generally means more viewers are tuning in, while more popular TV shows generate more Twitter activity, a new study by Nielsen has found. The media measurement firm says that for the first time it has proved with statistical rigor what many in th...

7 August, 2013 | More »


Twitter and Nielsen pair up to publish new ‘social TV’ ratings

Nielsen Holdings NV, the television viewership measurement company, said on Monday it will partner with Twitter to publish a new set of ratings that measure chatter on Twitter about TV programming. The new measurement, dubbed the “Nielsen Twitter TV Rating,” seeks to tap into the stream ...

17 December, 2012 | More »

71M multi-SIM users in India; Nokia top choice for dual-SIM handsets

Out of the 900 million-plus mobile subscribers in India, 71 million or around 8 per cent use multiple SIM cards (please keep in mind that multi-SIM users don’t necessarily mean dual-SIM handset users; they can be individuals carrying two or more handsets). Towns with population of 5-10 lakh each h...

11 June, 2012 | More »

Nielsen Ropes In Vikramaditya Sharma To Head Online Division

Information and measurement firm The Nielsen Company has appointed NDTV Convergence’s Vikramaditya Sharma as head of its online business, according to . Sharma will succeed Karthik Nagarajan, who was heading the online arm of The Nielsen Company, which he helped set up. He led the launch of three ...

21 July, 2011 | More »

Games Are The Most Popular Mobile Apps: Nielsen

Not only are games the most popular category of apps on smart phones, mobile users are also willing to pay for them, Nielsen reports. Games lead the popularity chart on apps used per month at 64 per cent followed by weather apps, social networking, maps/navigation and search, music, news, entertainm...

7 July, 2011 | More »

GroupM Hires Nielsen's K Nagarajan as National Dir – Social Media

Ad major GroupM has hired Karthik Nagarajan as its national director for social and insights. Nagarajan will head the interaction leadership team and will report to Tushar Vyas, Managing Partner, GroupM South Asia, according to Exchange4media. GroupM is WPP”s consolidated media investment mana...

3 May, 2011 | More »