MobiKwik and FreeCharge trade barbs as mobile wallet war gets nasty

Varun Arora

Which is the number two mobile wallet company in the country? That question has sparked off an online spat between digital recharge ....

16 June, 2016

Indian smartphone users love music, spent over 2.5 hours daily on their devices in 2013: Nielsen

Anand Rai

While it is no secret that we Indians love our music, according to a recent study by Nielsen Informate Mobile Insights, which ....

12 March, 2014

70% of smartphone users spend 15 minutes daily on gaming; Subway Surfers most engaging game: Nielsen

Anand Rai

Gaming has always been one of the most popular activities on smartphones (even before the smartphone era we were hooked on games ....

12 September, 2013

Nielsen study links Twitter chatter with TV ratings


A frenzy of Twitter chatter about a broadcast program generally means more viewers are tuning in, while more popular TV shows ....

7 August, 2013

Twitter and Nielsen pair up to publish new 'social TV' ratings


Nielsen Holdings NV, the television viewership measurement company, said on Monday it will partner with Twitter to publish a new ....

17 December, 2012

71M multi-SIM users in India; Nokia top choice for dual-SIM handsets

Anand Rai

Out of the 900 million-plus mobile subscribers in India, 71 million or around 8 per cent use multiple SIM cards (please keep in ....

11 June, 2012

Nielsen Ropes In Vikramaditya Sharma To Head Online Division

Anil Das

Information and measurement firm The Nielsen Company has appointed NDTV Convergence's Vikramaditya Sharma as head of its online ....

21 July, 2011

Games Are The Most Popular Mobile Apps: Nielsen

Preethi J

Not only are games the most popular category of apps on smart phones, mobile users are also willing to pay for them, Nielsen reports. Games ....

7 July, 2011

GroupM Hires Nielsen's K Nagarajan as National Dir - Social Media

Rajeev Mantri & Ian Wylie

Ad major GroupM has hired Karthik Nagarajan as its national director for social and insights. Nagarajan will head the interaction ....

3 May, 2011