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Posts Tagged ‘ Nielsen Informate Mobile Insights ’
Tuesday, June 4, 2013 |
Anand Rai |
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Although most of the prominent e-commerce sites in India already have their own mobile applications, smartphone users in the country still prefer websites (or mobile versions of the sites) over apps for e-shopping on their devices. Shopping apps are still in a nascent stage here, with just 3 per cen...
People who use smartphones costing more than Rs 15,000 have a higher tendency to use ‘online apps’ rather than just browsing while the reverse holds true for people owning smartphones, which cost less. After they cross the Rs 15,000 price point, owners of top-end smartphones (over Rs 25,000) are...
26 February, 2013 |
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That smartphones have become an integral part of our life is evident from the fact that there are already 27 million-plus smartphone users in urban India. And most of us are living a dual life nowadays – a physical life and a digital one – while smartphones allow us to manage both even when we [...
27 August, 2012 |
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All of us, by default, are curious creatures. So it is not surprising that ‘search’ is the most widespread activity on smartphones, according to a survey by Nielsen Informate Mobile Insights. Almost 90 per cent of smartphone users have used their smartphones for searching some things or other in...
2 July, 2012 |
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The smartphone rage is catching up in the country, especially in urban India, says a survey conducted by Nielsen Informate Mobile Insights. There are 27 million smartphone users in urban India – a total of 9 per cent of the entire mobile user base in the urban demography. India is considered to be...
22 June, 2012 |
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After the botched-up Facebook IPO, many have lashed out at social networking as a ‘fad’. But the majority of smartphone users don’t seem to think so, at least not in India. It is one of the most favoured activities of the smartphone users in this country and currently, social networking proper...
30 May, 2012 |
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Men don’t like asking for directions and women like to chat. Maybe you already knew that, but the human behaviour differences flow into specific business opportunities in digital media. Here’s a look at some nuggets on how men and women differ in usage of their smartphones, based on a report by ...
3 May, 2012 |
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