Nielsen acquires mobile usage measurement firm Informate

Anushree Bhattacharyya,

Nielsen (India) Pvt Ltd has acquired mobile usage measurement firm, Informate Mobile Intelligence Pvt Ltd for an undisclosed amount. Nielsen ....

11 March, 2016

Nielsen India launches digital advertising measurement tool

Anushree Bhattacharyya,

In a move to provide the media industry with more fire power, market research company Nielsen India Pvt Ltd, has launched its ....

24 November, 2015