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Posts Tagged ‘ Nielsen India Pvt. Ltd. ’

Nielsen acquires mobile usage measurement firm Informate

Friday, March 11, 2016 | More »

Nielsen (India) Pvt Ltd has acquired mobile usage measurement firm, Informate Mobile Intelligence Pvt Ltd for an undisclosed amount. Nielsen and Informate Mobile Intelligence have worked together for nearly half a decade to leverage innovative smartphone metering technology to provide insights into ...


Nielsen India launches digital advertising measurement tool

In a move to provide the media industry with more fire power, market research company Nielsen India Pvt Ltd, has launched its digital advertising measurement solution, Nielsen Digital Ad Ratings. The measurement tool provides measurement data and analytics on the impact of various advertising format...

24 November, 2015 | More »