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Baby boomer market is from cradle to grave

Monday, July 2, 2012 | More »

Sue Kruskopf and Nancy Bush stood before a panel of investors, trying to convince them how death could become an online business opportunity. Their website, MyWonderfulLife.com, helps baby boomers plan and personalise their own funerals, from the food to the decorations to the casket. “We know boo...