Exclusive content, not apps, will rule mobile VAS: Sukesh Jain, head of VAS division, Bharti Airtel

With affordable smartphones (along with numerous apps) making foray into the Indian market, one wonders whether conventional value-added services (VAS) have taken a dip and need some timely re-invention. Techcircle.in caught up with Sukesh Jain, head of VAS division of India’s largest telecom oper...