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E-Commerce Firms Spend Crores On TV Ads To Woo New Users Online

Friday, April 15, 2011 | More »

From domain name registrar BigRock’s quirky Happy Recovery Agent ad to travel portal MakeMyTrip’s use of an amnesiac who only remembers his exotic vacations and Flipkart’s fairy tale theme, there is a spurt of promotional campaigns from online companies, keen to step up their branding efforts ...