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Pendulum for ads swinging back to traditional media: Sorrell

Thursday, October 8, 2015 | More »

Sir Martin Sorrell, CEO of the $19-billion WPP Plc, says he has no complaints about the company’s businesses in India. “Our businesses in India are firing on most, if not all, cylinders,” says Sorrell, who heads the world’s largest advertising conglomerate. Digital versus traditional media s...

Martin Sorrell, CEO, WPP

WPP launches data outfit in India

Advertising conglomerate WPP Plc is launching The Data Alliance, a cross-organisational company that oversees data relationships and group-level access, in the country. In fact, India is the first market in the Asia Pacific region where The Data Alliance has been unveiled. “Traditionally, the bigg...

7 October, 2015 | More »