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Posts Tagged ‘ Marissa Mayer ’

Yahoo’s fourth quarter revenue slides as ad prices dip again

Wednesday, January 29, 2014 | More »

Yahoo Inc’s online ad prices slid again in the fourth quarter and Alibaba, the Chinese e-commerce giant in which it owns a big stake, saw revenue growth decelerate from its recent rip-roaring pace. Yahoo’s overall revenue fell 6 per cent in the last three months of the year to $1.266 bil...


Yahoo bets on digital magazines, predictive search on smartphones

Yahoo Inc Chief Executive Marissa Mayer unveiled a handful of new products, including a competitor to Google Inc’s predictive search technology for smartphones, in a debut appearance at the Consumer Electronics Show that drew a big crowd. The former Google executive who took the reins at Yahoo...

9 January, 2014 | More »


Yahoo CEO Mayer has advertisers’ attention, but can she get their dollars?

Three weeks ago, Yahoo Inc Chief Executive Marissa Mayer strode into a Manhattan hotel and was greeted like a rock star by hundreds of advertising executives who snapped pictures as she sat down for an interview with journalist Charlie Rose. That same audience a year ago would have been grousing tha...

15 October, 2013 | More »


Yahoo appoints chairman as Mayer’s turnaround effort continues

Yahoo Inc said it appointed veteran technology executive and Silicon Valley investor Maynard Webb as chairman, replacing Fred Amoroso at the company, which is struggling to jumpstart its advertising business. Webb, who has served as interim chairman since April and is a formereBay Inc chief operatin...

17 August, 2013 | More »


Yahoo trims 2013 sales outlook, plunging ad prices underscore doubts over Mayer’s turnaround plan

Yahoo Inc trimmed its outlook for 2013 revenue after revealing a sharp 12 per cent slide in ad prices in the second quarter, signs that CEO Marissa Mayer’s attempts to revive the struggling Internet giant may not produce quick results. The company is now forecasting revenue of $4.45 billion to...

17 July, 2013 | More »


Yahoo’s Mayer shines spotlight on video

As Marissa Mayer approaches her one-year anniversary as chief executive of Yahoo, she’s hewing closely to the struggling Web portal’s traditional advertising model – and eyeing more video programming of every stripe as central to the strategy. “We’re working on various ...

21 June, 2013 | More »


Yahoo’s rise in Asia offsets risk from Tumblr bet

Yahoo Inc chief executive Marissa Mayer’s $1.1 billion acquisition of blogging service Tumblr will be a test of her ability to revive the aging Web portal. Luckily for her, her performance may be graded generously. Mayer faces plenty of challenges in her efforts to turn six-year-old Tumblr int...

21 May, 2013 | More »


Yahoo to acquire Tumblr for $1.1B in cash

Yahoo Inc said it is acquiring blogging service Tumblr for $1.1 billion cash, a bold bet by Chief Executive Marissa Mayer to revitalize the struggling Internet pioneer by co-opting a Web property with strong visitor traffic but little revenue. The deal, which will use about a fifth of Yahoo’s ...

20 May, 2013 | More »

Erin Meyer

Working from home: The end of an era?

Marissa Mayer’s controversial decision to bring Yahoo! employees back to the office could yet prove to be the right one. Over a million more Americans worked from home in 2010 than in 2005, according to the U.S. Census Bureau: 5.82 million versus 4.79 million, or 4.3 percent of the total workforce...

22 April, 2013 | More »


Yahoo acquires mobile app created by former employees

Yahoo Inc acquired a small mobile start-up company that was founded by former employees of the struggling Web portal two years ago. Yahoo did not disclose the price of its deal to acquire Jybe, which developed a mobile app that recommends movies, books and restaurants based on data contained in soci...

21 March, 2013 | More »

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