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FirstCry acquires BabyOye; raises $34 mn

Monday, October 17, 2016 | More »

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Online baby products retailer FirstCry has agreed to acquire auto-to-software conglomerate Mahindra & Mahindra Ltd’s baby-care business BabyOye in a cash-and-stock deal that will help it consolidate its presence in the growing segment through an omni-channel strategy. The deal is worth Rs 362....