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Premium Loyalty Programmes Surface At MakeMyTrip, Yatra

Tuesday, September 6, 2011 | More »

The NASDAQ-listed online travel agency MakeMyTrip’s newly launched loyalty programme MyTrip Rewards can be accessed by invitation-only. Rival online travel agency Yatra’s Elite Rewards, launched in June, is also for its top-end customers. They are following the trend set by global travel major E...


Evolution Of Loyalty Rewards & The Call For ROI

The rise of Indian consumerism and growth of digital media have led to a boom in independent loyalty programs that use smart analytics and mobile technology to enhance their attractivity and keep pace with the connected consumer, but their survival is also at stake. Daily deals sites are emerging as...

2 March, 2011 | More »