Premium Loyalty Programmes Surface At MakeMyTrip, Yatra

Preethi J

The NASDAQ-listed online travel agency MakeMyTrip's newly launched loyalty programme MyTrip Rewards can be accessed by invitation-only. ....

6 September, 2011

Evolution Of Loyalty Rewards & The Call For ROI

Preethi J

The rise of Indian consumerism and growth of digital media have led to a boom in independent loyalty programs that use smart analytics ....

2 March, 2011